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Youtube Optimization Best Tips

Why Is Video Optimization Important?

Ten years ago, people began switching from newsprint and television to the Internet as their main source of news. Now video is the primary source of news for the public. Anyone can go online at any time to watch the highlights of the big game. At the same time, a person can learn how to knit a new scarf with video. Why is video important to the Internet marketing community?

Optimizing Your YouTube Channel:
Channel Settings
Title – Include your company name in the title
Visibility – Check the blip to make your channel visible
E-Mail Location – Check the box so others can find your channel via e-mail
Channel Tags – This is the most important part of channel optimization
Choose 3-5 keywords you want to target for your channel. Make sure these keywords are the same ones you use on your website and that they are relevant to your business
Separate each keyword using quotation marks. It should look like this:
“chicago internet marketing” “chicago web design” “chicago seo”
Channel Themes and Colors
This has no real bearing on the optimization
Choose a theme and colors that are similar to your website
Ex: http://www.moneypoke.blogspot.com This YouTube channel was modeled after our old website at http://www.moneypoke.blogspot.com
Modules – Any other modules are fine, but these three are necessary for optimization
Commenting
Subscriptions
Friends
Videos and Playlists
Always select the “My Uploaded Videos” option in the featured content box
Always set one of your videos as the featured video
Check the box to play your featured video automatically
Profile
Use your business name for the name
Use the exact URL to your website under the website section — this will be the only followable link you can obtain through YouTube
In your channel description, summarize the content of the channel, and include a link to your company’s Facebook or Twitter page (these will be nofollow links)
In the About Me section, it is important to give a brief description of the company using the targeted keywords
All other sections of the profile are great to have, but they will not help optimize the channel in any way

Optimizing Your YouTube Videos:
Content
Create high-quality, engaging video content
Choose video content related to the targeted keywords
Mention the targeted keywords in the script
Info and Settings
Video Title
Always include the word “video” at the end of the title
Include your company name in the title
Description
Include the company website URL at the beginning of the description
This will be a nofollow link
When users click on the video, the company URL will still show up in the video description without the expanded view
Mention the company name after the company URL
Include 3-5 keywords in the video description
Include links to the company Facebook and Twitter pages at the end of the video description
Tags – Very important for search engine optimization of videos
Choose 3-5 keywords you want to target.
Separate each keyword using quotation marks. It should look like this:
“chicago internet marketing” “chicago web design” “chicago seo”
Thumbnail
Choose a visually appealing thumbnail
This will make the video more inviting to viewers
Broadcasting and Sharing Options
Privacy – Set to public
License – Select the standard YouTube license
Comments – Allow
Comment Voting – Allow
Video Responses – Allow
Ratings – Allow
Embedding – Allow
Syndication – Allow
Captions and Subtitles – YouTube videos are converted into Java, which makes the content unable to be crawled by search engines. By uploading a caption file, you are giving Google a giant copy block to read.
Transcribe the video to a .txt file
Use periods and commas to signify breaks in speech
This will help Google’s voice recognition service to time the captions properly
If the video contains no speech, use the annotations feature to create a caption with a call to action for the company website or social networking page.
Make sure the timing is set on the annotation to give ample display time for the caption
Upload the transcript or caption file (processing can take several minutes)
Date and Map
Set the location to the company address

Promoting Your YouTube Videos:
Embed the videos in the company blog
Include a link to the YouTube URL
Embed the videos on the company website
Include a link to the YouTube URL
Syndicate the videos via social networking websites
Distribute the videos using http://www.moneypoke.blogspot.com
Find linking partners for the videos

Author: Mohammad

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Youtube Optimization